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Zingbus x Bajango
The Challenge
Zingbus wanted to amplify its organic reach and build brand awareness, particularly among younger audiences, using Instagram as the primary platform. The key challenge was to create content that felt native to social media rather than promotional or ad-like.
The Objective
To engage a younger demographic by creating content that would blend seamlessly into their feeds which they would enjoy, share, and engage with as if it were regular entertainment, not branded marketing. The goal was to showcase Zingbus’s USPs subtly, while increasing organic visibility.
Our Idea & Execution
We conceptualized a witty, fast-paced rap battle between two of India’s most popular travel destinations - Manali and Goa. Each destination rapped about its unique vibe, experiences, and quirks in a humorous, relatable format. The script cleverly wove in Zingbus’s key USPs such as comfortable rides, affordable prices, and punctual service without ever breaking the entertainment value.