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The Souled Store x Bajango
The Challenge
As a leading clothing brand with a strong Instagram presence, The Souled Store faced a creative plateau where they needed fresh, engaging content beyond product posts to keep their audience interested. The challenge was to introduce a new format that aligned with their brand personality yet broke the monotony of fashion content.
The Objective
To prove that even a fashion brand can entertain and emotionally connect with its audience beyond apparel. The goal was to spark engagement and storytelling from followers, boost interaction in the comments, and create a feel-good buzz through creative content that made followers feel seen, heard, and celebrated.
Our Idea & Execution
We partnered with The Souled Store to launch a unique contest: followers were invited to comment their most heartwarming or memorable personal story, be it about a friend, a partner, or a loved one. The top three stories were then turned into customized songs by Bajango, completely free of cost. This idea brought an emotional and interactive twist to the brand's feed, encouraging users to engage deeply and creatively.