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Jeevansathi.com x Bajango
The Challenge
The brand wasn’t getting much organic engagement on Instagram and was struggling to attract the right audience.
The Objective
To drive profile visits through an engaging content piece that showed Jeevansathi as a safer and more meaningful way to find a partner compared to other options.
Our Idea & Execution
We created a rap battle between two characters, one representing dating apps and the other Jeevansathi. Both sides roasted each other, showing off their advantages. In the end, Jeevansathi subtly came out on top, highlighting how dating apps offer short-term dopamine, while Jeevansathi stands for long-term, genuine connections.
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