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Bunaai x Bajango
The Challenge
Bunaai wanted to celebrate the birthday of their founder, Pari Choudhary, in a way that went beyond the usual social media wishes. The challenge was to create something truly personal and emotionally resonant, while also subtly showcasing her entrepreneurial journey, passion, and perseverance to the brand’s wider audience.
The Objective
To make Pari feel deeply appreciated on her special day, while simultaneously shining a light on the story behind Bunaai - her vision, dedication, and the inspiring journey of building the brand. The goal was to create a piece of content that would feel intimate yet powerful, capable of both moving her personally and engaging Bunaai’s community.
Our Idea & Execution
We created an original song that beautifully traced Pari’s journey. The lyrics were carefully crafted to reflect her spirit, resilience, and creativity. The composition blended warmth with elegance, capturing the essence of her personality and the brand she built. The surprise song was played on her birthday, moving her to happy tears. It became not only a heartfelt gift but also a unique campaign that humanized the brand and celebrated the woman behind it.